Final Masters Project

Blurring the LInes

With the rise of gender-neutral fashion there is a new gap in the market opening with the desire for advertising that encourages fluidity between purchasing from the men and women’s section of a store. Blurring the Lines is a 360 multi-media campaign for Net-A-Porter and Mr Porter in collaboration with each other to break away from the binary formats they have always stuck to.

Photography by Charlotte Garner